Challenge
Shemaroo is an established Entertainment company and has been in movie production and distribution business since decades. They have also been leading dealers of Home Theater Systems in India. When we analysed their current breadth and depth of online operations, we realised that there is great room for improvement online.
The current site had good visitors but the site lacked structure, functionality. We first ran the site through our design sprint procedure and identified the lapses across multiple areas of UI/UX design. Morever the site was not e-commerce enabled. Migration becomes especially challenging for larger sites because migration without considering SEO could reduce organic traffic by as much as 50%.