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Why Remarketing
Remarketing is a means to connect with back to visitors of your website who may not have made an immediate purchase or enquiry. You can posit targeted simple ads in front of a defined audience that had previously met certain criteria again defined by you – visited your website, visited a page,etc. The visitors would see these ads as they browse elsewhere around the internet.
It’s quite simple really. Every time a visitor meets your criteria a cookie is placed on the visitor machine. That cookie is added to your remarketing list. You can have multiple audiences with different defined criteria this way.
Targeting Essence
Again there a lot of advertising controls that are in place and deeper understanding of the task as well as the customer is crucial to execute the remarketing successfully. To be successful it is important that
a) You know what your visitors are looking for and when
b) convey some temptation to bring them back to the site
As an example, you may want to target visitors that viewed a particular page. There are a number of advertising controls such as the impression caps on how many ads can be viewed per day, ability to block ads on certain sites and more. These need to be used in clever ways for maximum conversion.
