Challenges


The current website of the company was old and had become non-relevant in current times. The skill development sector was one of the key focus areas for the new government and with launch of various schemes under the Skill India initiative, the current site needed a major revamp.

Solutions


We started we the analysis of the current website. We understood the current technology stack been used and after thoroughly understanding the requirements suggested a new technology stack in tune with current and future requirements. We ensured a successful migration from their earlier website which had a considerable number of pages and in turn many factors to account for during migration. We were also a part of their strategic meetings. Business strategy and digital consulting were often happening in parallel. We have been successfully handling their digital marketing mainly their SEO leading to increase in conversions from less than 10 per month to greater than 100 per month in a few months time frame and counting. We have been reviewing and revising our strategy in accordance.

Scoreboard

  • +800% increase in traffic
  • 100+ inquiries per month
  • -20% bounce rate
  • +25.43% avg session duration

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