The Funnel

“Conversion funnel” (also known as “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. converts). This process if often described as a funnel because, as a marketer, you are guiding the customer toward your conversion point.

The direction

However, unlike a traditional funnel, you don’t just pour people into it. Yes, you do your best to attract shoppers to the funnel, but once they arrive, you need to pull people through your funnel and guide them to the next desired action. In general, a customer should never feel closed in to a page (i.e. they need to have options) nor should they be confused about the next step to take (i.e. all options need to be visible, available and functional).

Start Your Project Today!

Start grow your business with us.


Case Studies


Speakwell English

Speakwell is one of the largest and reputed companies in the English Speaking and skill industry in India. Revamping of current website, business strategy and increase online ROIs across franchisees through digital marketing.

ASTM Skills Pvt. Ltd.

ASTM (Advanced Skills Training and Management) is the leading player in national skills development in India. This case study involves our complete website revamp, strategy, migration and other aspects of digital marketing.

Subscribe to our Newsletter!

We will not bombard you with emails.