Why Branding Matters?

Logo still remains one of the most powerful and impactful marketing element a brand can have. Logos of various graphical elements have been used for centuries, ever since the ancient Pharaohs of Egypt who gave their gods names and symbols to represent them. Brand Cosmetic make a whole lot of difference. They can be deal breakers or makers, whether to an individual or a company. It is the first thing that the client will come in contact with, whether you mention it over phone or send an email to set up an appointment.

  • Modern and evergreen logo for your business.
  • Branding that stands out in the crowd.
  • Strategic approach towards redesigning brand.

Think about the major brands like Twitter, Apple, McDonald’s and Starbucks, for example. For a while putting aside how you personally feel about these companies, one thing we can agree upon is that their branding and logos are well-recognized and occupy a high mind space. Whether it’s on a billboard, social media site, website or business card, a smart and well-thought out logo can draw people in and one can easily infer the name of the company through the logo. It’s also safe to say that the majority of people, whether they are in the design business or not, can tell the difference between a professionally designed logo and one your uncle made as a favor. This is because a well designed logo encompasses a lot many things within it – your past, your future, your service, your values and more. Design is one of your company’s most important weapons, which is why it is absolutely imperative you spend some time on coming up with a logo and other brand elements that will represent your brand in the right light within your customers. Design has the ability to communicate things without words, which is why you want to make sure your design is sending the right message.

Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.


Conducting an interview or presenting a questionnaire to the client will help in getting the design brief. This particular research will be focused on the nature of the business, its competitors and on its history. This exploration will also help in getting information about logo designs that have been famous and current trends related to the design brief.


Each and every wonderful logo design procedure actually starts with an impeccable sketch. Be it a cautiously drawn illustration or a doodle, every project will actually start on a paper. This kind of sketching or sketches done after a rough brainstorming session with the client will be fruitful.


After creating the sketches, next can be recreating them manually in Adobe Illustrator, these primary forms can be digitally constructed. By having the digital versions will allow quick adjustments, amendments, and the opportunity to professionally modify the designs. With the concept in Adobe Illustrator, it is possible to create different types of icons, fonts, layouts and crowns.


Selecting a color for a logo is actually more complicating than just actually choosing a shade that looks wonderful. For having the appropriate choice, it’s vital to look at the overall message of the business and what is trying to communicate through branding. The look of the color will help to determine the most fitting one that has a touching effect.

Final Logo

After the whole logo procedure is done, it’s time to seek the feedback from the client. The ideal logo will embody the value of the company, with a design that is a main part to their brand identity. The final logo is in the size they will require to ensure that it will work for them in the future. A well-designed logo will build brand credibility and generate awareness about the brand.

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